How to make employment creation a community-wide concern and effort? We need to arrive at a point where we don't settle for pockets of success but strive towards community-wide success.
How to get business more involved in a way that would harness their goodwill and leadership since one can fully understand their question of “what's in it for me?” A win-win approach had to be found and implemented so that all became winners.
How to inspire many more of our youth to become job creators instead of job seekers? Making it fun, exciting, challenging and practical was essential to generate and maintain strong interest and commitment.
Finally, developing a business and marketing model that all within the community would embrace and become part of. BBN - Building Bridges Nationwide and the Yes I Can Practical Plan was developed as the vehicle that will communicate a clear vision while executing a practical plan.